Do you know that only 28% of businesses have a mobile application in spite of the rise of mobile traffic? Today, mobile applications have become an integral part of almost every businessman’s life as they have got huge benefits in many ways.
Also, there are various small and mid-sized industries that got huge benefits by developing mobile apps for their business. As most of the small businesses have their own business website, it will be more profitable for them to invest in mobile apps.
In case, if you are thinking that why any businessman should invest in a mobile application, here are some of the major reasons to invest your hard-earned money in developing a mobile app:
To Boost Visibility
According to the recent study by mobile measurement and advertising platform Flurry, Americans spend approximately 162 minutes on their mobile devices per day, mostly with their apps.
A more connected consumer means that the businessman has a chance to be a visible daily among his targeted audience. If your developed application is present on the home-screen of mobile devices, you have more chances to engage with them without any hassle.
Ultimately, developing a mobile app for your business irrespective of its size and type plays a very important role in boosting its visibility.
Instantly Available To Your Precious Customers
How many of you all know this that convenience leads how we both are working and playing? Businesses that are not facilitating convenience are not going to be cut-throat in the modern age of technology.
Having a mobile application for your business is must remind your customers about your brand every time. Moreover, the app is the best way to give them an instant access.
You just need to make sure that your app is well-designed because a well-designed app delivers them all the required information that he/she may need about your business, and in return, it will result in a huge level of engagement with your brand.
A Direct Marketing Channel
Mobile application considered as a direct marketing channel for your business as it serves a lot of functions like they can deliver general information, news feeds, booking forms, user accounts, prices, messengers and more. Even, you can provide all the information that you would like to provide to your customers like special sales and promotions.
Moreover, you can get closer to a direct interaction using push notifications, and it will be easy for you to remind your customers about your products, services and brand.
Promoting Products & Services
Promoting products and services is not as easy as it sounds; hence, you can have a right mobile app that showcases your products and services and promote them among your customers. Users, who are going to visit your app, will have immediate access to you and your business.
You just remember that you keep updating your application in order to feature your new products every once in a way. Also, you offer your users with wonderful offers, discounts and special deals that encourage them to visit you often and spread good words about your brand.
Customer’s Engagement
It doesn’t matter what type and size of product and services you are selling, your customers always need a way to reach you. It is a good option that you have a messaging feature within your app as it can make a huge difference in the way you communicate with your customers.
You can provide such mobile application to your customers that allow them to perform their desired tasks from the comfort of their home. For instance, if you run a restaurant and have a mobile app for your customers, it allows them to book a table with less than four to five clicks. So, you can imagine how many customers would prefer to communicate with you through application and phone.
Stand Ahead From Your Competitors
As mentioned earlier that more than six out of every ten businesses do not have a mobile application for their business. In this case, if you are offering an app to your potential customers, it will leave a good impression on their mind.
It is always important for you to differentiate your business from your competitors by offering something that your competitors aren’t. Therefore, creating an application is the best idea to appear more tech savvy and give your company the cut-throat edge.
Moreover, you make sure to be the first one in your business sector to provide a mobile application that sets your business apart from others.
Boost Customer Loyalty
Having your own mobile application for your business is extremely important to boost the customer loyalty. Days are gone when your customers were interested in banners, flyers, website, website banners, flashing signs, email marketing and more.
Gradually, we have lost our impact on customers as there are lots of such advertising that surrounded us all. Now, it’s a high time to go back to make a genuine connection with your customers and make them a fan of your product and service.
It is possible by having a mobile application that can help you to stay close to your customers just a fingertip away. They can stay in touch with you whenever they want using your app.
About the Author
Shahid Abbasi is a marketing consultant with Peerbits, a one-stop Android development company and the home of app enthusiasts. Shahid likes to be busy with his team, to provide top-notch mobility solutions to enterprises and startups. Follow Peerbits on Facebook.
